CV
Heather has worked in the Consumer Healthcare industry for over 20 years, mainly in consumer marketing and more recently with Dental Healthcare Professionals. She has worked for Haleon, formerly GSK Consumer Healthcare, and GSK Consumer HealthCare in local, regional and global roles in the UK, France, and across Asia, as well as managing both the Thailand and the Philippines businesses as General Manager. Heather now leads the Haleon Oral Health Expert Marketing function. She is passionate about improving access to everyday healthcare and is an advocate for more sustainable dental practices.
How Can Industry Have a Positive Role to Improve Oral Health for All Globally?
The presentation will discuss the importance of partnerships -which can include WHO, associations (such as FDI), industry, policy makers, academics and governments officials. Each have their own role and perspective but each with the objective of driving positive determinants of health and better patient outcomes to shrink the oral healthcare gap and global inequities. Through multistakeholder collaborations between industry and the public sector, together we can reduce oral health inequalities and the burden of oral disease. These include driving increased access to oral health services, prioritizing underserved populations, delivering effective, impactful oral health promotion and prevention education, helping to address shortages of appropriately trained professionals, increasing policymakers’ understanding of oral health, all in addition the fundamental business building activities driving oral health research and action plans to deliver quality and affordable oral health products and technologies. The positive commercial determinants of oral health are essential to better health outcomes when combined with partnerships with associations and with a united industry representation. This unity will bring a sustainable solution in driving better patient oral health outcomes.
The presentation concludes with a discussion of known best practices for effective collaboration between industry and the dental profession for example OHO, Vision 2030, EFP/Economist Impact ‘Time to put your money where your mouth is’, FDI Sustainability in Dentistry.
Learning objectives
- Role of partnerships
- What can industry bring and the importance of positive commercial determinants of Oral Health
- Best practice examples for better patient health outcomes.